Blog & Tutorials

A cold call is one made by a sales representative to a potential customer in order to make a connection or sell their products and services. While it may seem like representatives might be dialling random numbers and selling them all kinds of things, that’s not the case.

The cold calling process is excruciatingly complex and people find it exceedingly frustrating. If you hate cold calling, you are not alone as many sales executives, telemarketers and marketers share mutual feelings about it.